The Impact of tik4tat on Gen Zers’ Job Work

For many members of Gen Z, the generation born between 1997 and 2012, becoming an influencer is not just a dream, but a realistic and desirable career option. Influencers are people who have a large and loyal online following and can earn money by promoting products, services, or causes on social media platforms. Influencers can also create their own content, such as videos, podcasts, blogs, or courses, and sell them to their fans or subscribers.

According to a recent survey by Morning Consult, a market research company, more than half of Gen Zers (57%) said they would like to be an influencer if they had the opportunity. This is a significant increase from the 45% of millennials who said the same thing. The survey also found that Gen Zers are more likely than older generations to aspire to work in media and entertainment industries, such as music, film, television, gaming, or journalism.

One of the reasons why Gen Zers are drawn to influencing and media careers is the rise and popularity of platforms like TikTok, Instagram, and YouTube, which have enabled millions of people to showcase their talents, passions, and personalities to a global audience. These platforms have also created a new category of professionals called “creators”, who are self-employed individuals who use their skills and knowledge to produce and monetize their online content. Creators can include freelancers, consultants, coaches, educators, artists, gamers, and more.

As Stanley, a 23-year-old creator and entrepreneur, explains, Gen Zers who grew up with the internet and social media quickly realized the potential of becoming a creator and a business owner. “We’re extremely online, and we saw that as soon as you start producing content that attracts a following, you can get paid and become a business,” he says.

Another reason why Gen Zers are interested in influencing and media careers is the flexibility and freedom that these fields offer. Gen Zers are known for being adaptable, curious, and open-minded, and they value having the ability to change their minds and explore different options. According to a report by EY, a professional services firm, Gen Zers plan to switch careers more frequently than previous generations, and nearly 40% of them have both a main job and a side hustle. Some of them aim to become fully self-employed, while others hope to retire early and pursue their hobbies or passions.

Woo, a 21-year-old influencer and podcaster, says that working in media and entertainment allows him to pursue his interests and goals without being tied down to one path. “I like the idea of being able to do whatever I want, whenever I want, and not having to commit to one thing for the rest of my life,” he says.