Based on the web search results, it seems that some Gen Z and millennials are moving away from smartphones and moving toward flip phones for various reasons. Some of the main reasons are:

• To reduce their screen time and social media use, which can have negative effects on their mental health. https://abcnews.go.com/GMA/Wellness/video/gen-millennials-turning-flip-phones-mental-health-96684869. https://www.goodmorningamerica.com/wellness/video/gen-millennials-turning-flip-phones-mental-health-96684869.

• To enjoy the simplicity and nostalgia of the flip phone, which has a retro appeal and a physical keyboard. https://www.cnn.com/2023/01/15/business/flip-phone-gen-z-ctrp/index.htmlhttps://www.zdnet.com/article/gen-z-are-ditching-iphones-for-100-feature-phones-and-the-numbers-dont-lie/.

• To save money on expensive smartphones and data plans, which can be a burden for young people in uncertain economic timeshttps://www.zdnet.com/article/gen-z-are-ditching-iphones-for-100-feature-phones-and-the-numbers-dont-lie/. https://www.hmdglobal.com/en-US/nokia-2660-flip-new-edition.

However, this trend does not mean that all Gen Z and millennials are abandoning smartphones. Many still rely on them for communication, entertainment, education, and work. Flip phones are more of a secondary device or a temporary escape for some of them. https://www.cnn.com/2023/01/15/business/flip-phone-gen-z-ctrp/index.html. https://www.zdnet.com/article/gen-z-are-ditching-iphones-for-100-feature-phones-and-the-numbers-dont-lie/. Therefore, it is not clear how widespread or lasting this trend will be.

But, If the trend continues the big guys on the block should be very concerned.

Tell us what you think. How About you?