Generations are always a product of the circumstances that prevail in their time. Gen Z was born into a digital age that can no longer function without an internet connection and various devices. They move around the internet like no other group of people and completely integrate the smartphone into their world.

Since most of the communication takes place via the Internet , the way in which people get in touch with each other and where they get information is changing in this age group. Real life is increasingly merging with digital life.

When it comes to relationships and commitments, Generation Z prefers to remain non-committal . Only your own family and close friends have top priority. Other relationships are primarily maintained digitally and are often short-lived.

The most important values ​​of this group of people are:

Health
Freedom
individuality
Friendship
Family
justice
Diversity and multiculturalism