Sports and Gen Z’s are more interested in individual athletes than teams or leagues. They follow their favorite stars on social media and platforms like YouTube, Instagram, and TikTok.

• Gen Z is more likely to watch sports highlights, clips, and documentaries than live games. They prefer shorter and more engaging content that fits their busy and mobile lifestyles

• Gen Z is more diverse and inclusive than older generations. They care about social justice, environmental sustainability, and gender equality in sports. They also support a wider range of sports and athletes from different backgrounds and cultures.

• Gen Z is more active and participatory than older generations. They enjoy playing sports, especially esports, and creating their own content and communities around sports. They also seek more interactive and immersive experiences with sports, such as virtual reality and gamification.

These are some of the main ways that Gen Z cares about sports. However, the preference and passion for sports may vary among individual Gen Zers

NFL

Based on research, Gen Z does care about the NFL, but in different ways than older generations. Some of the main differences are:

• Gen Z is more interested in individual athletes than teams or leagues. They follow their favorite stars on social media and platforms like YouTube, Instagram, and TikTok.

• Gen Z is more likely to watch sports highlights, clips, and documentaries than live games. They prefer shorter and more engaging content that fits their busy and mobile lifestyles.

• Gen Z is more diverse and inclusive than older generations. They care about social justice, environmental sustainability, and gender equality in sports. They also support a wider range of sports and athletes from different backgrounds and cultures.

• Gen Z is more active and participatory than older generations. They enjoy playing sports, especially esports, and creating their own content and communities around sports. They also seek more interactive and immersive experiences with sports, such as virtual reality and gamification .

These are some of the main ways that Gen Z cares about the NFL. However, the preference and passion for the NFL may vary among individual Gen Zers. blush

^1^]: [The NFL’s Gen Z Fan Base Is Slowly Growing – Morning Consult Pro
^2^]: [NFL taps into the creator economy to reach Gen Z – Business Insider
^3^]: [Sports popularity among Gen Z U.S. 2022 | Statista
^4^]: [Gen Z Pushes Brands to Rethink Super Bowl Strategies