More than 95% of Gen Zers own a smartphone, 83% own a laptop, and 78% own an internet-connected gaming console” reflects the high level of digital technology adoption and dependence among the youngest generation in the USA. Gen Z, also ...
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Digital Transformation for Gen Z’s and Millennials
EditorDigital transformation is the process of using digital technologies to create new or modify existing business processes, products, services, and customer experiences. It is driven by the changing needs and expectations of the younger generations, who are digital natives and ...
Let’s Talk Gen Z. Who Are They?
EditorGen Z represents the inaugural, authentic digital native cohort. Unlike millennials, who experienced the emergence of the Internet alongside cable television and landline phones during their formative years, Gen Zers have lived their entire lives fully immersed in the digital ...