digital
Digital Transformation for Gen Z’s and Millennials
Digital transformation is the process of using digital technologies to create new or modify existing business processes, products, services, and customer experiences. It is driven by the changing needs and expectations of the younger generations, who are digital natives and savvy consumers. Millennials and Gen Z are the largest consumer group in history, and they…
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Let’s Talk Gen Z. Who Are They?
Gen Z represents the inaugural, authentic digital native cohort. Unlike millennials, who experienced the emergence of the Internet alongside cable television and landline phones during their formative years, Gen Zers have lived their entire lives fully immersed in the digital world. The majority among them have no recollection of a time before smartphones. Generation Z,…
