Loud budgeting is a financial trend that emerged in early 2024 among Gen Z, the generation born between 1996 and 2010. It involves openly communicating about one’s financial goals and priorities, and rejecting the social pressure to spend on ...Read more
Loud budgeting is a financial trend that emerged in early 2024 among Gen Z, the generation born between 1996 and 2010.
It involves openly communicating about one’s financial goals and priorities, and rejecting the social pressure to spend on unnecessary or luxurious items. Loud budgeting is a way of being accountable, frugal, and mindful of one’s money, and it is often shared on social media platforms like TikTok. Loud budgeting can help Gen Z cope with the rising cost of living, the student debt crisis, and the environmental impact of their consumption. It can also foster a sense of community and authenticity among Gen Z, who value personalization and meaningful experiences over materialism and comparison. Loud budgeting is a bold and empowering financial strategy for Gen Z, who are shaping the future of spending.
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PREs1 and TiK4TaT Research Team
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