Digital transformation is the process of using digital technologies to create new or modify existing business processes, products, services, and customer experiences. It is driven by the changing needs and expectations of the younger generations, who are digital natives and savvy consumers.

Millennials and Gen Z are the largest consumer group in history, and they have different preferences and values than older generations. They care more about issues than institutions, they value transparency and authenticity, they seek convenience and personalization, and they are socially and environmentally conscious.

To appeal to these generations, businesses need to adapt their strategies and operations to be more customer-centric, agile, innovative, and sustainable. They need to leverage social media and crowdfunding platforms to raise awareness and engagement, they need to offer fast, easy, and secure online transactions and services, they need to provide clear and honest communication and feedback, and they need to show their impact and purpose.

Digital transformation is not only a matter of technology, but also of culture, leadership, and mindset. Businesses need to embrace change, empower their employees, collaborate with their stakeholders, and learn from their customers. Digital transformation can help businesses create value for themselves and for society in the age of millennials and Gen Z.

Gen z & Millennials What do you say