According to some sources, Gen Z’s and millennials are more likely to prefer lab grown diamonds to natural mine diamonds for various reasons, such as affordability, sustainability, and ethics Lab grown diamonds are real diamonds created in a laboratory, with the same physical and chemical properties as natural diamonds. However, they are more environmentally friendly and ethically sourced than natural diamonds, which require mining and may be associated with conflict and human rights violations. Lab grown diamonds are also more affordable, as they can be produced at a lower cost and offer better value for money. Some studies suggest that Gen Z’s and millennials are more conscious of their spending habits, as well as their social and environmental impact, and therefore, more attracted to lab grown diamonds\. However, this does not mean that natural diamonds have lost their appeal or significance. Some consumers may still prefer natural diamonds for their rarity, authenticity, and exclusiveness. Moreover, some natural diamond producers have taken steps to improve their sustainability and ethical practices, such as adopting the Kimberley Process Certification Scheme, which aims to prevent the trade of conflict diamonds. Therefore, the preference for lab grown or natural diamonds may depend on the individual consumer’s values, budget, and taste.

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